Review of 21 Savage's "Redrum" (Official Music Video)
21 Savage delivers a striking visual and lyrical experience with his latest release, "Redrum," the lead single from his album American Dream. Directed by British filmmaker Danny Seth, the music video transports viewers to the gritty streets of Brixton, London, where Savage grew up. The stark contrast between the polished landmarks of London and the raw, urban life highlights the themes of the song: hardship, survival, and the darker sides of reality
.Visuals and Storytelling
The video begins with ironic imagery of British landmarks—Big Ben, red phone booths, and a traditional English breakfast—before diving into the real streets of London, where Savage is surrounded by biker gangs and crowds of supportive locals. The visuals emphasize a homecoming of sorts, with Savage exploring his roots and reclaiming his narrative. The video's gritty tone, set against the haunting backdrop of Brazilian composer Vinícius de Moraes' sample "Serenata do Adeus," adds a chilling edge
Lyrical Depth and Themes
"Redrum" is a hard-hitting track that references Stanley Kubrick's iconic horror film The Shining with its title, a nod to the word "murder" spelled backward. The song reflects on violence, betrayal, and redemption—hallmarks of 21 Savage’s lyrical style. The production by London on Da Track expertly combines chilling melodies with 21's menacing delivery, making it one of his standout performances
Reception
Fans and critics alike have praised "Redrum" for its raw authenticity and emotional depth, with many calling it one of 21 Savage’s best performances to date. The haunting beat and the blend of UK and US street culture have resonated with global audiences, marking this track as a key highlight from his new album
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"Redrum" showcases 21 Savage at his finest, blending gritty visuals with chilling lyricism to create a compelling experience that stays true to his roots.
