KSI - Thick Of It ft. Trippie Redd: A Fiery Collaboration of Bravado and Controversy

Review of KSI - Thick Of It (feat. Trippie Redd) [Official Music Video]

KSI’s latest single "Thick Of It" featuring Trippie Redd is a bold and high-energy addition to his music catalog. Directed by KC Locke and produced by Swords & Eagles, the music video showcases KSI's signature confident style, layered with a mix of hard-hitting lyrics and eye-catching visuals. Trippie Redd brings his unmistakable touch to the track, adding an extra level of intensity.

Video and Visuals:

The "Thick Of It" video continues to elevate KSI’s presence in the music world. The visuals, with pole dancers and chaotic office scenes, reflect a sense of overcoming challenges and embracing success. The dark and dynamic cinematography, under the direction of KC Locke, captures the chaotic energy of the track, further amplifying the song’s themes of resilience and growth. The production design, led by Jenny O'Sullivan, ensures the video maintains a sleek and powerful aesthetic.

The Collaboration:

KSI and Trippie Redd's collaboration brings an interesting dynamic. While KSI delivers his braggadocious lines with an intense flow, Trippie Redd complements the track with his distinct melodic style. The blend of their energies showcases their ability to navigate between genres, creating a track that sits at the intersection of UK hip-hop and American rap.

Reception:

While "Thick Of It" has garnered significant attention, the reception has been mixed. Fans appreciate the collaboration and KSI’s continual growth as an artist, but there has been criticism, particularly around the song’s lyrical content and repetitive beat. Despite this, the video has quickly climbed YouTube's trending charts, amassing millions of views within days of release

KSI himself has addressed the ongoing trend of online trolling surrounding his music, acknowledging both the hate and praise with humor. Nonetheless, the song’s performance, paired with Trippie Redd's feature, has helped it maintain a strong presence in the charts